Case Study

Case Study: How Kraft Heinz Is Augmenting Creative Design With Generative AI

Driving Content And Personalization At Scale With A Retrieval-Augmented Generation Engine

 and  three contributors
May 02, 2025

Summary

How does one of the largest food and beverage companies in the world address consumers’ ever-increasing expectations for innovative product design and personalized marketing content? Read this report to learn how Kraft Heinz is reimagining its innovation and design processes by leveraging generative AI (genAI) to drive content and personalization at scale.

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