Summary
One of Postbank's strategic goals is to be the "No. 1 multichannel bank in Germany." To deliver this objective, the bank has implemented multichannel sales processes — like following up open online applications with email and telephone calls — with remarkable success. Postbank is now reaping the benefits of a long-term process of developing a multichannel architecture and CRM functionality — all based on a clear multichannel strategy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).