Case Study: How Telenor Jumped To The Big League

Over the past seven years, Telenor — the incumbent telco in Norway — has transformed itself from a small operator with limited opportunities in a tiny country into a major global telecommunications group. How? By leveraging repeatable strategic methodologies and pursuing an innovative twin-track geographic strategy. While rivals were investing in developed economies, Telenor focused on making money in emerging markets — and timing this investment when they were experiencing explosive growth in mobile. Telenor has been so successful that competitors are now copying its approach. Vendor strategists can learn from Telenor that size need not be an inhibitor: What matters most is the right strategy, at the right time and precision in execution.