Trend Report

Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

Sarah Rotman Epps
 and  two contributors
Jun 29, 2011

Summary

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space" time and competition and events to inspire new product ideas — has spurred product groups across the company to exploit tablets in different ways. In this report, we share lessons learned from product strategists at three product groups at Intuit — Mint.com, TurboTax, and Intuit Health — as they've developed tablet products.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).