Looking beyond operational events to business health and service availability is important in the age of the customer. Land O'Lakes faced this challenge: The I&O team needed to shift its event automation strategy to prioritize events and proactively manage business impact. It turned to Evanios for event aggregation, correlation, deduplication, damping, and automated validation to tame the flood of events and reveal priorities. This reduced response times, increased the I&O team's morale, and improved the business' confidence in the I&O team.