Case Study

Case Study: Philips Achieves Consumer Proximity Using Private Online Communities

An Empowered Report

January 21st, 2011
With contributors:
J. P. Gownder , Laura Wiramihardja

Summary

Consumer product strategists within Philips have successfully used private online communities to reach what they call "consumer proximity." Nestled within the Consumer & Market Intelligence group in the Consumer Lifestyle division of Philips are two Communispace-hosted communities that deliver on-demand insights to multiple product teams across six business groups. Philips and Communispace have built resourceful communities that have not only helped consumer product strategy professionals at Philips create and launch better products but have also helped create a culture of innovation among employees.

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