Case Study

Case Study: Singapore Post Makes A Good Start On Social Marketing

Use The Marketing RaDaR As A Framework For Social Media Tactics

January 20th, 2015
CT
Clement Teo
With contributors:
Frederic Giron , Nate Elliott , Abhinav Dhruwa

Summary

This report provides marketing leaders with a case study examining Singapore Post's use of social marketing to understand and serve local and regional online customers. It unveils the company's strategic intent and how its social marketing objectives align with Forrester's marketing RaDaR to drive business success.

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