Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry. Global shipping firm Orient Overseas Container Line (OOCL) actively embraced emerging technologies to optimize shipping operations and drive business breakthroughs. This report details OOCL’s experiences to show CIOs how firms can drive digital transformation to become customer-obsessed and expand this attitude into the entire ecosystem.