Summary
The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve fan engagement. For the ATP, which is also involved in sports broadcasting, increased website traffic and a high-quality TV experience had direct implications for its sponsor business. This case study shows CIOs how they can learn from the ATP's approach to building a commercial data offering in terms of product design and the choice of sourcing tech and analytics talent and software.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).