Case Study

Case Study: Win Customers With Mobile Analytics

Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

May 22nd, 2015
With contributors:
Mary Pilecki , Samantha Ngo

Summary

Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually relevant way. Healthcare and fitness services are using mobile to engage with consumers in the right mobile moments to help them make good decisions. Lark Technologies has built a mobile app that delivers coaching in mobile moments to help solve insomnia and obesity problems. Thousands of services are pursuing helping consumers live healthier lives, but Lark is doing something unique — using analytics and artificial intelligence (AI) to scale coaching — and CI pros should take note. Utilizing an intelligence platform built by melding in-house and off-the-shelf components, Lark's product team uses customer analytics and insights as the fuel to drive product development and make mobile moments more useful and engaging. This case study illustrates — through the lens of Forrester's IDEA cycle — Lark's methodical approach to delivering life-changing mobile moments.

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