Summary
Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it partnered with CattleFax, a subscription-based publication whose audience aligned with Zoetis'. This case study describes the marketing challenge that Zoetis faced and the mobile solution it created and illustrates how marketers can use the mobile POST framework to accomplish their own mobile marketing objectives.
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