Trends Report

Center Your Manufacturing Digital Transformation On The Customer

Customer Experience Leadership Is Up For Grabs

March 12th, 2018
With contributors:
Frederic Giron , Dane Anderson , Arnav Gupta , Bill Nagel


Most digital transformation initiatives in manufacturing industries are about improving operational efficiencies. Connected products help establish a connection with customers, but manufacturers need to leverage this relationship better. Manufacturing CIOs have an opportunity to help their business become customer-obsessed and win the customer experience (CX) game. This report describes how CIOs can drive differentiation by putting the customer at the center of their business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.