Summary
Financial services firms are evolving beyond using only a single channel to interact with their customers, making support of a variety of channels a key focal area for many transformation initiatives in financial services. At the same time, financial services firms, including banks, have identified cost containment as a crucial obstacle to transformation. As a growing number of banks require sophisticated, differentiating channel solutions, economic constraints cause many to consider off-the-shelf solutions to provide support across web, mobile, and other channels. This workbook provides detailed information on the Internet, cross-channel, and mobile channel banking solutions and vendors that Forrester evaluated and analyzed in an accompanying report.
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