Role Connections Report

Channel Marketing Concierge Services

January 1st, 2018

Summary

In many B2B supplier ecosystems, a minority of partners may have the expertise to drive effective marketing demand programs and generate leads, but most lack these skills. B2B suppliers that provide assistance in the form of marketing concierge services enable their partners to take advantage of leads and pipeline opportunities that they would otherwise miss. In this report, we examine the components of a successful channel marketing concierge service and describe the value it generates for suppliers and partners.

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