Chart Your Course Report

Chart Your Course To Insights-Driven Business Maturity

Invest Across Five Competencies To Reap Tangible Benefits

April 27th, 2021
With contributors:


Charting your journey to advanced insights-driven business maturity requires balanced investment in five key competencies: strategy, practices, internal partners, data, and platforms. The journey will not be easy nor short, but it will pay off — advanced firms are seeing significant tangible business benefits compared to beginners. This report gives technology as well as data and analytics leaders specific actions to take to move from one stage of insights-driven business maturity to another and ensure continual improvements to advanced capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.