Chart Your Course Report

Chart Your Course To Marketing Measurement Maturity

December 1st, 2020
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
David Novitzky, null
David Novitzky
With contributors:
Emily Collins , Jim Nail , Chahiti Asarpota , Christine Turley

Summary

Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business decisions. Marketers must have a clear marketing analytics roadmap, aligning the right business objectives with the right analytical approach. This report provides the roadmap to help plan and successfully deploy a measurement initiative.

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