Planning Guide Report

Chief Sales Officers: Planning Assumptions 2018

January 1st, 2018

Summary

SiriusDecisions has identified six planning assumptions that should drive sales leaders’ agendas in 2018. As leaders of the sales planning process, chief sales officers (CSOs) must drive cross-functional focus on simplifying the purchase experience for the buyer. CSOs can transform sales by matching the way the sales organization sells to how buyers actually buy.

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