Forecast Report

China Online Retail Forecast, 2014 To 2019

Embrace The Mobile Sales Momentum In China

February 4th, 2015
With contributors:
Michael Barnes , Bryan Wang , Di Jin

Summary

China's eCommerce market continues to grow rapidly in terms of both the number of online buyers and the amount they're spending. Total online retail spending in China reached $307 billion in 2013 and is forecast to grow at a compound annual rate of nearly 20% until 2019, when it should exceed $1 trillion. What's driving this strong and increasing eCommerce momentum? Mobile sales and online retailers' expansion into new product categories and regions of the country. This report examines how China's eCommerce market will grow over the next five years and what the key trends shaping online retail development are. It will help eBusiness professionals understand how consumers and businesses are contributing to the rapid growth of eCommerce in China and which strategic initiatives they should employ to ensure success in a competitive market.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.