Summary
China is the world's second-largest social advertising market, but it still trails the US by a wide margin even with recent robust growth. Marketers and publishers should read this report to understand the factors that are holding back China's social ad spending and those that might drive spending above our current estimates. As Facebook has shown in the US, the evolution of the advertising strategy of China's social networks will have important implications for the country's digital advertising and digital media industries.
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