Summary
The vast majority of metro Chinese online adults are willing to share more of personal information when presented with particular incentives. Consumers under the age of 40 are motivated most by VIP perks; those 40 or older prefer exclusive deals and discounts. In general, metro Chinese online adults are willing to give up more personal data for better customer service and more relevant information about products they are interested in. This report provides a snapshot of Forrester’s data on how marketers in China can target and incentivize consumers from different age groups to share more of their personal data.
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