Best Practice Report

Choose The Right CRM Solutions For Your Organization

Tools And Technology: The CRM Playbook

February 12th, 2021
With contributors:
Daniel Hong , Hailey Colin , Madison Bakalar


The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide industry-specific capabilities. Vendor consolidation further complicates the marketplace. This report describes best practices that application development and delivery (AD&D) professionals should follow to select the best-fit solution and provides an overview of top solution offerings to support your CRM strategy.

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