Summary
In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of the current structure, location, and practices shows that there is little consistency across organizations — even within the same industry and across similar geographies. Firms that trail their peers in establishing clear processes, incentives, and governance for their innovation programs risk losing market share and competitive advantage — in particular, as corporate strategies shift to the digital business. So how do you compare with other firms? This document offers a comparative view for CIOs to help them understand the relative maturity of other firms' innovation programs. The document references survey data from 2012, which Forrester is currently in the process of updating. This is a light update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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