CIOs Lean On Web Sites To Make IT Product Decisions

March 5th, 2007

Laura Ramos Vice President, Principal Analyst

With contributors:

Eric Brown , Jennifer Joseph

Summary

Challenged to reach decision-makers and engage prospects, technology marketers look for the silver bullet among a growing array of marketing tactics. As business buyers tune out vendor advertising, tech marketers must shift their messaging strategy away from hard-to-measure traditional tactics in favor of Web site-centered interactions. Why? Because most CIOs in our recent survey lean on vendor Web sites to make their technology product decisions.

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