Trends Report

Cloud Brokers Become Change Agents

Understanding The Cloud Broker Opportunity

June 14th, 2012
With contributors:
Pascal Matzke , Michael Yamnitsky , Reedwan Iqbal


The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the enterprise lines of business. The cloud broker model can act as an accelerator of that change if the required transformation of the underlying business model for IT delivery is properly executed. Previously, Forrester introduced the emerging business model of a cloud broker with four different flavors. This document complements that view with an outline of the key steps to becoming a cloud broker, as well as the key challenges and pitfalls organizations will face during this journey. By leveraging our Forrsights Hardware Survey, Q3 2011, we also provide an estimate of the current and future market size based on insights into enterprise demand and readiness.

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