Summary
In 2012, CMOs will need to embrace technology to help them handle big issues like: 1) addressing the maturation of social media from cool tool to critical connector with customers; 2) determining how to manage big data to get better insight into their customers' behavior; and 3) tying initiatives together seamlessly across fragmented marketing, sales, and service channels. Read this report to better understand where to place your strategic bets in this pivotal year.
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