Trends Report

CMO Priorities That Will Shape Marketing Strategy During the Next Two Years

January 1st, 2018

Summary

The 2019 SiriusDecisions Global CMO Study examined the growth objectives and priorities influencing marketing strategy. Increased focus on customer experience is among the top three priorities for marketing leaders across all company sizes. Measuring marketing's contribution is a high priority for marketing leaders at large companies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.