Summary
We asked CMOs about their business priorities for the coming year. Respondents cited customer experience and brand as the top two drivers of marketing strategy for 2019. When planning initiatives related to these priorities, CMOs must consider the close relationship between customer experience and brand perception.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).