Summary
For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers will shift to hybrid models that incorporate the most successful elements of virtual but get back to using events to build relationships with customers. This collection of Forrester’s research will help you develop a strategy to optimize your hybrid events and identify where you need additional support from your marketing event management solutions vendors. You can also schedule an inquiry for additional information and more support.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).