Best Practice Report

Combine Digital Measurements For Intelligent Engagement

November 12th, 2018
With contributors:
Jeremy Vale , Gene Leganza , Elizabeth Hoberman

Summary

Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete set of metrics, leaving you blind to how your customers’ perception of your digital experience affects their relationship with you. Read this report to hone your measurement programs and get the holistic view of customer experience (CX) that everyone needs.

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