Trends Report

Commerce Technology Investment And Platform Trends — 2013

July 25th, 2013
Peter Sheldon, null
Peter Sheldon
With contributors:
Lily Varon , Zia Daniell Wigder , Adam Silverman , Rebecca Katz


Few retail CEOs get far into their quarterly earning calls these days without mentioning the phenomenal quarterly growth of their online revenues, mobile adoption, and omnichannel performance. Investors are feverishly listening — digital commerce is the North Star in a challenging retail environment. Subsequently, for a majority of online retailers and other eBusiness organizations, these bullish results are translating into significant and long-term investment commitments for commerce technology solutions. Forrester's May 2013 Global eBusiness And Channel Strategy Professional Online Survey shows that not only are investment levels robust, but dollars are also being spent across a vast range of solutions and vendors in pursuit of scalability, customer experience, and omnichannel execution.

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