Summary
Since BT strategic planning requires a radically different approach, having a strong change management process is essential for success. This report explores both the critical aspects of change management that CIOs must consider to successfully implement a new strategic planning approach and the drivers of IT value that are critical to a CIO's success. It gives specific communication and learning guidelines and identifies new or redefined employee roles for successful BT strategic planning. The report covers the elements of value creation and the seven P's of services marketing applied to IT.
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