Trends Report

Communicate And Manage Change For The BT Strategic Planning Process

July 3rd, 2012
Claire Schooley, null
Claire Schooley
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Khalid Kark , Kelsey Murphy


Since BT strategic planning requires a radically different approach, having a strong change management process is essential for success. This report explores both the critical aspects of change management that CIOs must consider to successfully implement a new strategic planning approach and the drivers of IT value that are critical to a CIO's success. It gives specific communication and learning guidelines and identifies new or redefined employee roles for successful BT strategic planning. The report covers the elements of value creation and the seven P's of services marketing applied to IT.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.