Trends Report

Competition Intensifies For The SMB ERP Customer

Users Benefit As Vendors Reduce Enterprise Complexity And Deliver Integration

August 13th, 2007
With contributors:
Sharyn Leaver , Paul Hamerman , Meghan Donnelly


Over the next three to five years, the most dynamic and innovative growth area in enterprise applications will be users in the small and midmarket. With unique requirements that demand full capabilities without complexity, small and medium-size business (SMB) customers seek practical solutions with quick return on investment (ROI). Vendors, incumbents, and challengers alike, have responded to these demands with significant product and channel investments. The result is improvement across the spectrum of industry-specific and last-mile capabilities, usability, rapid implementation, Microsoft Office integration, and mobile solution support. Forrester recommends that users select a vendor based on business requirements, architectural flexibility, and Total Economic Impact™ (TEI).

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