Summary
Interest in creating custom consumer products has remained flat overall during the past three years. But, as more young consumers embrace Social Computing, it's not surprising that Gen Yers are the generation most likely to create custom products online. Once reserved for designing khaki pants, custom product creation now brings networks of people together to vote on and even design products. This collision between social media and custom product creation reinforces the imperative for eBusiness executives to incorporate a social strategy into product design and feedback.
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