Summary
Although TV manufacturers are bringing new generations of connected TVs to the European marketplace in 2011, consumers are not yet fully enthused by the concept. When asked what features they would like from such a device, they focus on accessing on-demand video content more than performing PC web activities on the TV screen. Those with a stake in the growth of connected TVs — not just the manufacturers and retailers but all the companies, including brands, looking to engage viewers through the new platform — will need to educate consumers about the potentially transformative experience of connected TV.
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