When faced with the difficult tradeoffs stemming from continued budget constraints, tech executives must prioritize the security and privacy efforts and investments they consider critical to mitigating top risks and enabling or accelerating company performance. To do this, it is critical fora business case that directly ties to growth and competitive differentiation must be made to obtain needed buy-in. This report will illustrate strategies for tech executives to make the business case for prioritizing the security and privacy interventions and investments and obtain the required buy-in from key business stakeholders.