Data Overview Report

Consumer Insights: Trust In AI In The US, 2024

Familiarity Breeds Trust In AI, But Skepticism Still Abounds

October 7th, 2024

Can AI be trusted? This question has been explored extensively in the media, culture, and academia but has only recently captured consumers’ curiosity with the advent and adoption of generative AI (genAI). The more familiar consumers get with AI, the more they trust the technology, but skepticism still abounds. Institutions both large and small have more work to do to increase trust, although younger consumers are more likely to trust them to mitigate the potential risks of AI. This report uses data and insights from Forrester’s Global Government, Society, And Trust Survey, 2024, to analyze the state of US consumers’ trust in AI.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.