Summary
Podcasts are at an inflection point. Their expansion into video alongside their seemingly infinite range of topics continues to attract new listeners. Podcasts now act as the new late-night talk-shows — becoming the place for exclusive celebrity interviews and a reliable accompaniment to consumers’ daily commute or morning run. While podcasts range from unsolved mysteries to sports commentary or even AI-generated bedtime stories, Forrester finds that frequent podcast listeners share a core set of attributes. This data overview report unveils what characteristics distinguish frequent podcast listeners to help marketing executives develop a podcast strategy that best connects with this audience.
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