Summary
Consumer insights and research professionals often work with numerous vendors that aid with strategy understanding (e.g., brand tracking, trend monitoring), execution testing (e.g., concept or copy testing), knowledge management, syndicated research, or general DIY tools (e.g., quantitative survey tools). Finding the right partner to achieve a research objective starts with a foundational understanding of the business objective and the right questions to ask. This RFP template arms consumer insights professionals and other B2C marketers with the right questions and shares relevant information to help assess partners and surface actionable insights.
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