Trends Report

Consumers Are Connected; Companies Are Catching Up

Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers

June 28th, 2019
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Allison Vizgaitis , Rachel Birrell


Forrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest digitally transformation, offering a closer look at a uniquely mature sample. We found that these firms still lag in emerging technology adoption, but they're catching up. Digital business pros should read this report to understand how they fit into the emerging technology maturity framework and map out a digital portfolio approach to match their goals and aspirations.

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