Summary
Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media, shopping, communications, entertainment, and social networking online activities to understand how they are changing over time. Now that broadband is replacing dial-up as the most common access method, consumers are spending more time online engaged in dozens of different activities. This deep dive into consumers' behavior online will arm market research professionals with the tools they need to bring facts and insights into their company's marketing and strategic planning discussions.
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