Consumers Don’t Want Self-Service Digital Experiences; They Want Service

Consumers Will Expect Brands To Anticipate Their Needs And Act On Their Behalf
August 30th, 2021
With Contributors:
Fatemeh Khatibloo
and Tyler Castro


This report outlines how brands must strive to anticipate the needs of their best customers, evolving over time from assistants that make smart suggestions to agents that take action.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.