Data Overview Report

Consumers’ Trust Of AI Is Low And Heavily Influenced By Their Privacy Personas

The Consumer Privacy Segmentation’s Views On GenAI

 and  three contributors
May 23, 2025

Summary

Before bounding ahead with implementing consumer-facing genAI solutions, marketers must understand consumers’ attitudes toward AI. Forrester’s US Consumer Privacy Segmentation offers a lens to understand consumers’ privacy and genAI preferences. This report explains how each privacy segment views genAI and how to earn their trust before implementing consumer-facing AI solutions.

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