Data Overview Report

Consumers’ Trust Of AI Is Low And Heavily Influenced By Their Privacy Personas

The US Consumer Privacy Segmentation’s Views On GenAI

Stephanie Liu
and
Oct 15, 2025  

Summary

Before bounding ahead with implementing consumer-facing generative AI (genAI) solutions, marketers must understand consumers’ attitudes toward AI. Forrester’s 2025 US Consumer Privacy Segmentation offers a lens to understand consumers’ privacy and genAI preferences. This report explains how each privacy segment views genAI and how to earn their trust before implementing consumer-facing AI solutions.

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