Trends Report

Consumers Use Few Digital Touchpoints

Digital Experience And Channel Leaders Should Curate A Portfolio Of Digital Touchpoints To Best Serve Their Customers

May 10th, 2023
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Gabrielle Raymond


Brands can reach consumers on more than 300 digital touchpoints today — a number that continues to grow quickly. They should support the digital touchpoints that are most relevant to their customers, as well as those that are appropriate for their services. This report guides digital experience and channel executives through Forrester’s methodology to build a portfolio of digital touchpoints.

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