Trends Report

Content Gets Its Feet As An Enterprise Marketing Function

January 18th, 2018
RS
Ryan Skinner
With contributors:
Melissa Parrish , Miriam Oesterreich , Christine Turley

Summary

Content marketing is growing as an approach in enterprise marketing departments, and with it the dependence on content creators within those departments. And while most businesses rely to varying degrees on agencies for their content, the trend is clearly toward bringing more of those activities in-house. Read this report to get crucial benchmarks for marketing employees working on content marketing and for the partners and resources they use to do it.

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