Trends Report

Content Marketing Starts With Strategy

November 8th, 2017
RS
Ryan Skinner
With contributors:

Summary

Among marketing leaders surveyed by Forrester, more than half said their content marketing activities were "still immature." At the same time, they concede that based on how customers behave and buy, content marketing is crucial to their success. Content marketing is getting more budget, but marketers are failing in the execution. This report gives marketing leaders a clear road map to set up their content marketing operations in an impactful, cost-efficient, and coordinated way across all marketing functions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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