Content Providers Are Disrupting China's Mobile Device Market

Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity has come from content providers that have introduced mobile devices to act as key channels to their services. As a growing group of content providers develop and market their own mobile devices, they are becoming a disruptive force in the Chinese device market. In this report, Forrester analyzes the models employed by leading Chinese content providers and predicts the future dynamics of this market to help vendor strategists successfully position for the coming market disruption.