Trend Report

Content Security: 2012 Budget And Planning Guide

A Review Of Budgets, Spending Intentions, Technology Adoption, And Key Trends

Rick Holland
 and  two contributors
Nov 16, 2011

Summary

To help Forrester clients with their content security strategy for 2011, Forrester predicted three significant trends. So how'd we do? We got two correct and one half right. As expected, content security spending slowed and mobile filtering entered the mainstream. We were half right on our consolidation prediction; there was no significant merger and acquisition (M&A) activity, but there was a drive toward consolidated content security platforms. Heading into 2012, we're predicting five new trends for the content security market. They are: 1) Content security spending will remain anemic; 2) mobility will drive software-as-a-service (SaaS) adoption; 3) customer demand will drive parity between SaaS and on-premises; 4) social networking attacks will significantly increase in 2012; and 5) proliferating malware threats will require better threat intelligence.

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