Content Strategy and Operations: Planning Assumptions 2018

January 1st, 2018

Summary

SiriusDecisions has identified four planning assumptions that should drive content strategy and operations initiatives for B2B CMOs and content leaders in 2018. Content transformation should be the end goal for B2B organizations, and content process alignment and integration are essential to achieving that goal. B2B organizations should commit to maturing content strategy, content operations and content factory capabilities in the coming year to support growth and generate long-term competitive advantage.

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