Planning Guide Report

Content Strategy and Operations: Planning Assumptions 2020

August 1st, 2019


SiriusDecisions has identified four planning assumptions that should drive content strategy and operations priorities for B2B CMOs and content leaders in 2020. Although B2B marketing organizations are gradually evolving content capabilities, the slow pace of change has become a strategic and operational handicap for many. CMOs and their B2B marketing organizations must accelerate content transformation to stay competitive now and prepare for the future.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.