Crafting Actionable Business Strategy From The Bottom Up

Most companies' executives set very clear goals but produce little in the way of top-down business strategy. With business leaders showing little interest in the strategy process, business architects struggle to identify strategic issues that, unaddressed, will become tomorrow's challenges. But not all strategy is developed top-down. Forrester has seen a number of business architects successfully create a powerful set of strategic business imperatives working from the bottom up. After discussions with many business architects and other IT strategists, Forrester has consolidated their techniques into a straightforward approach for uncovering strategic business needs that are easily translated into IT action. This report presents a best-practice method for identifying actionable business imperatives and linking them with the IT plan.